g. 1) The Owner Sets The Review Stage. Moz Local Raise your local SEO visibility with complete local SEO management. (Or not) Move on to the next project. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. 186%. According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. • New domains may be dampened for a few months to help fight spam. 1) Age of Site (4) Topical Relevance of Inbound Links to Site (3. 2. Together, backlinks make up 40% of ranking factors. During the great Core Web Vitals push of 2021, many came to understand that the two elements are closely linked. Local ranking factors; Tool & software usage; Gaps in the marketplace; High ROI strategies and tactics; Get the full report! A window in time on local business marketing. Backlinks are the #1 ranking factor in Google. Here are several considerations when prioritizing your keywords for content mapping. Moz Local Raise your local SEO visibility with complete local SEO management. . They offer two packages, an all in one website SEO package, and a business listings package. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. The list of directories includes Google Maps, Facebook, TripAdvisor, Uber, Yelp, BAIDU, Foursquare, and many more. #16. The Moz Local toolset includes a robust business and review management platform. In spite of this, a full one-third of local marketers feel their companies are not prepared. Google has three main local SEO ranking factors that every local business should take into consideration when optimizing their online presence for local search. Search for jobs related to Moz local ranking factors 2019 or hire on the world's largest freelancing marketplace with 22m+ jobs. Back in the day, MOZ investigated the most critical factors necessary for local rankings for the second time. 20. (Moz members received a 20% discount!) which will not only help you find modern citations to built, but will also keep track of the numeric. The top three strategic priorities for local SEO campaigns have remained the same as in past years: on-site optimization (19. Both are worth detailed examination. Moz Local – Moz Local analyzes your top 15 citations and tells you how to fix them. In addition to the Linkscape update, I'm excited to share some very early results from SEOmoz's 2011 Search Ranking Factors. The following graphic shows the importance of the different ranking factors based on categories. If your site loads in 1. I know it sounds ridiculous, however if you look at this pie chart under the “top local stack / snack pack factors” (aka Google Maps), you can see online directories / citations are both the #2, #5, and #14 local ranking factors… Top 20 Online Directories. (The pie chart below is just a teaser. 1. & CTO of WordStream, the World's leading provider of PPC marketing software, including the AdWords Grader and the 20 Minute PPC Work Week. “What the world needs now, is love, sweet love. It's hard to say why a website ranks higher in mobile than in desktop without actually seeing it. For example, rankings such as “dentist + city name” or “doctor in the region. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. This year’s survey hit us with a big surprise. Proximity of Address to the Point of Search Sometimes referred to as the user-as-centroid phenomenon, this element has hit the #1 spot for the first time ever in. Medium ($179/month) — 1500 trackable keywords across 10 projects. 12% in 2018, but we feel these data are still valid. It's not about links, it's not about mobile-friendliness, it's not about having an HTTPS site. Closing thoughts on local search ranking factors. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. 8 Personalization Signals. It defines the type of content that should be updated frequently. As I note in my recent post on proximity, this leads to poor results in most categories. Robots. 4 percent of global traffic. The results of the 2015 Local Search Ranking Factors Survey have been released and, as per usual, change is the only constant for our ever-evolving digital industry. You can set up a keyword list for as many keywords as possible. STAT SERP tracking and analytics for enterprise SEO experts. 1. Guides SEO Keyword Research On-Page SEO Link Building. This factor has been climbing from position #8 in 2014, to position #4 in 2015, to claim the #1 spot in 2017. Correlation 2: Time and total ranking keywords on URL. Subscribe to Moz. The results were surprising. On-Page Optimization. #4 Reviews. Structured Data is present. This post originally appeared on the Digital. Keyword Appears. Moz Local. 4. Image source: Semrush. Domain Authority. Colan is. (These findings are based on 122,125 local businesses found using 18,580. Moz Local Raise your local SEO visibility with complete local SEO management. #5 Online Citations. Compare SEO Products See which Moz SEO solution best meets your business needs. 92. I'm pleased to announce the full results of this year's Local Search Ranking Factors survey were published earlier this morning. Backlinks are important for any business’s local SEO strategy. Metric #1: SERP CTRedmonton coffee shops. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. I guess you could say it went viral. We’re fortunate to have some original data today from Moz’s own Dr. Then there's a second school of thought, almost equal to the first school of thought, that says Google's. Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. The result was that we have always ranked at position 1 or. To rank higher on SERPs, it is SUPER important to know which of these factors are proven and pivotal to follow and which ones are controversial and rooted in SEO speculation. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. 49 billion in 2021, the majority of which came from search advertising. Yelp 5. Of the 20 factors in which one of the three competitors scored a clear win, Tansy won 17, Lovage won 2, and Rosemary won 2. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. 35 to -0. Top 14 Local SEO Ranking Factors in 2023. • Domain Age is not a ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Social shares figured into Moz's Search Engine Ranking Factors 2015,. We've seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you're done. 2. Search intent is simply a term that describes what the user is trying to accomplish with a search. So in this school or camp, where things are directly measurable and impactful, Google E-A-T is not a ranking factor. Yes, Google is tracking your location whenever you use the search engine. Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google. 1 search engine-ranking factor today, assuming a site’s content is. 5. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. Search for jobs related to Moz local search ranking factors or hire on the world's largest freelancing marketplace with 22m+ jobs. I believe the future of search can be categorized by what I will call The Six V's: value, validity, variety, vision, volume and visitors. Then Search Engine Land did a comprehensive breakdown of Moz’s rankings, which has helped us put together our own summary below. ” They discovered that Google My Business ranking rose from 19. Note that local SEO involves two parts- the Local Pack/Local Finder (or Map Pack) and Local Organic listings: 1. David co-founded GetListed. Moz Study. Request a demo today. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This year's panel of experts possesses a truly unique set of knowledge and perspectives. The first step in building the dataset is selecting a list of keyword queries. First, it affects the user experience. You can see how these factors play together in the diagram below. But when we pull out, when we go broad, I think that just a few items, in fact just the nine we've got here can basically take you through the majority of what's required to rank in the year ahead. , review stars for product ratings)Moz Pro Your all-in-one suite of SEO essentials. 026202 0. When we asked a few hundred people to pick which of two pages would rank better for a range of keywords, the average accuracy on UK SERPs was 46%. With Whitespark’s managed citation and local SEO services, we take care of the legwork so that you can take care. Click on the blue button that says “Manage now” (be sure you are signed into your Google account). As we head into the thick of fall conference season, I'm happy to. Moz Academy Local SEO Certification: Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam. Level 2: Modeled or rewarded, indirect effects. Step 1: Head over to the GMB Page. Moz Academy’s Local SEO Certification (Paid - $395, 5 hours and 45 minutes) Invest in this paid on-demand video course and you’ll access nearly six hours of formal but fun training in how to do local SEO. 9 and compare it against Yext’s score of 9. Step 2: Create the listing and name your business profile. Quantity of citations from industry-relevant domains 17. STAT SERP tracking and analytics for enterprise SEO experts. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it. Website owners should explore ways to improve their TTFB. thnx a lot. Google My Business has grown in importance since 2018 - rising from 25% of local pack ranking factors to 33% in 2020 ; Online reviews are now the second most important factor for local pack rankings - overtaking links ; Key local pack ranking factors: 1) Primary GMB category, 2) Keywords in GMB title, 3) Proximity of searcher We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. Moz API Power your SEO with our. Below are the mapped results for 9 local queries that we each searched in incognito browsers. 2 Link Signals. Moz API Power your SEO with our index of over 44 trillion links. A physical location in your city search directories. YouTube Ranking Factors. " . Link building will become more deeply integrated into Local SEO Local Search Ranking Factors 2018 cited links as the 6th most influential local pack factor. 4. 1. Bad move. Keyword Explorer Find traffic-driving keywords with our 1. 1; or MOZ Local’s user satisfaction level at 99% versus Yext’s 95% satisfaction score. (Search. 6. Tom Dupuis. Moving on, make site search simple and obvious. 4 Review Signals. Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google. Part 1: On-page factors. #2 Google My Business. Local ranking factors; Tool & software usage; Gaps in the marketplace; High ROI strategies and tactics; Get the full report! A window in time on local business marketing. The ranking factor studies undertaken by SEOmoz and others have. One of these factors is your domain authority. Add a map on your website. 3. More referrer data. Fight the spam. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ranking Factors 2023: Systems, Signals, and Page Experience. 03%; wherein factors like Domain Authority and NAP considered. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that websites/pages with the given feature tended to rank higher on average than those without. During the process of creating your Google+ Local page, you. Google, like regular people, uses reviews as signals of trust. So these would be like the 5 or 10, or if you're bigger, maybe 50 keywords that you know have image blocks in them, or that you know get lots of image searches, and therefore you're trying to target them. I admit that I did not know how the myth of "200 Google Ranking Factors" was created, but a good SEO pal of mine, Giorgio Taverniti, revealed it to me. SubdomainThe study on local SEO ranking factors showed that Link Signals were the most important overall ranking factor at 27. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e. Diversity of inbound links as a ranking factor in pack results moved up 22 spots from last year, and even in competitive markets, it rose 10 spots to #14. Here's the latest from 2015, where respondents rated the relative levels of influence exerted by broad areas of ranking factors on a scale of 1 (not influential) to 10 (highly influential): 1. Raise your local SEO visibility with complete local SEO management. Moz Pro Your all-in-one suite of SEO essentials. Content can vary — it could be a webpage, an image, a video, a PDF,. The origin of the myth. The "document" in this context can also refer to things like the title tag, the meta description, incoming anchor text, or anything else that we think might help determine whether the query is related to the page. Matt Peters, new data partners, and over 150 search. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Launch and market the page. To determine which number corresponds to which category, navigate to the category on Amazon and find the number Amazon uses in the node parameter in the URL. Here, we’ve gathered our top resources in one place. STAT. For most of these companies, understanding that there are 200+ ranking factors does more harm than good. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. Methodology. Beats beat the expected CTR for a given position by 12 percent, then you're likely to appear in position 2. Rob is VP of R&D at Moz. The industry average for local SEO work is between $300 to $2,000 USD per month depending on whether you work with larger agencies or consultants, as well as your business’s specific needs, the competitive market, and the location you operate in (as well as other factors including your business’s current size). Google considers more than 200 ranking factors within its algorithm to determine where to rank your website among your competitors. Meyers. Even if you currently are using other services, we find Moz works well with most other services. One TikTok ranking factor is engagement, which. If search engines and users can't access your site, it might as well not exist. 5. If your site loads in 2. Local SEO: Google is going to increase monetization. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. In this article, we’ll explore the most important factors for ranking—in both the Local Pack and the localized organic results—based on data from the 2023 Local Search Ranking Factors Report from. 2015 Ranking Factors Expert Survey. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! Define local SEO, and determine if a business is eligible. This year's panel of experts possesses a truly unique set of knowledge and perspectives. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Creating your Google+ Local page for your local business is your first step to being included in Google's index. 13. Top 11 Google Ranking SEO Factors. Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing) On-page SEO. Is DA a Ranking Factor? No – it’s a metric made by Moz. Overlap and similarities. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). On-Page Signals came in a close second at 26. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing. 7K READS Moz Local is unveiling an important update to its service in June 2019. The guide explains the top 20 bulk important factors and special a succinct, illustrated view of each. Header Tags. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. 5 Behavioral Signals. #8 off-site local ranking factor: Quality/Authority of Inbound Links to. ; Google’s SEO starter guide, Search Quality Guidelines, and Search Central web. Google recently stated that 27% of local searches have an intent of reading reviews about a specific business and our recent State of Local Industry Report here at Moz found that 91% of respondents agree that reviews impact rankings. Location & reputation management with additional directories like Nextdoor & Yellow Pages. The study consists of two parts: a survey of professional SEOs and a large correlation study . Domain authority is an. Based on these factors, Moz issues a score from 1-100. And, while you are doing this, keep in mind that local pack rankings are not static. If your site loads in 5 seconds it is faster than approximately 25% of the web. Site Speed. 7 Build NAP Citations. Click on the blue button that says “Manage now” (be sure you are signed into your Google account). Here, we present Moz's analysis of 17,600 keyword search results from Google. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. Colan is the VP of Local Search at Sterling Sky Inc and started in the local SEO world back in 2010. Request a demo today. 'Link-building is not dead' as some. Content attracts and engages visitors, building positive associations with your brand and inspiring them to take desired actions. Knowing about the Local SEO Ranking Factors is extremely important so that you can influence these factors to work in your favor. Overlap and similarities. Once you confirm your business details, Moz Local will instantly begin updating our partners based on the information that you've provided to us. Methodology. Keep doing what you’re doing. Google has three main local SEO ranking factors that every local business should take into consideration when optimizing their online presence for local search. 2 Local SEO Ranking Factors. 2. 24. $99 – Essential: Includes data management, duplication closure,. May 20, 2016. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. D. com How important are the following ranking factors in generating local- specific search results? Rank from most (10) to least (1) important. Citations are one of the primary Local SEO ranking factors. The survey asked respondents to rate many different factors on a scale of 1-10 according to how important they thought they were in Google's ranking algorithm. These indicate to search engines that your page is meeting customer needs, which. By Miriam Ellis, Local Search Marketer at Moz, 1st Nov 2023. If they search on your site, you have engaged them. There are a couple of ways to find this. To help you understand which factors are most important, Moz has now published a study about the local ranking factors 2015. Google’s early-days local product was governed by an algorithm that was much more distinct from their organic algorithm than it is today. Unfortunately, you can’t optimize your website using the set. Moz Local Raise your local SEO visibility with complete local SEO management. In the Moz article titled Should You Pay for Local Listings Management? by Miriam Ellis, she makes this statement: "Prominence, proximity, and distance are the three types of factors Google tells us it takes into account when ranking local businesses. It's possible to use Moz Local with a service-area business (SAB), but it's worth noting that some partners do not support hidden addresses. SEO Basics Part 3: On-page optimization. Local SEO and mobile go hand in hand because more and more people are using their mobile devices to search for local businesses on the go. The way your page is optimized has a huge impact on its ability to rank. Download the report for further analysis and view the numbers in the light of how Google might adjust proximity based on new factors like. The most common SERP Features are: Rich Snippets which add a visual layer to an existing result (e. This year's Local Advanced Ranking Factors identified 83 foundational ranking factors. (This is the case with most blogs. SEO stands for search engine optimization. That’s why Google makes reviews a factor in local rankings. The terms local search engine optimization (local SEO) and local business marketing are often used synonymously with local search marketing. According to the study, the following ranking factors are relevant:. Factors 147-200: Statistical Spearman Correlation -0. Google ranks webpages using more than 200 ranking factors. 9) Link Popularity of Site in Topical Community (3. With this tool, businesses can track their online reputation and respond to customer feedback, which can help improve customer satisfaction and build trust. Taking maximum safety precautions, delivering at the curb or the front door, facilitating online purchasing, and experimenting with new ideas are all must-haves for 2021. I hope this helps you out with definitions, and if any questions remain after you've read through it, please let us know. 00001 0. Select the keywords and click on the “Add to keyword list” option. 6), physical address in the city of search (6. The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. On-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search, according to new research by Moz. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. Tip number one, A/B testing or simply testing. The number of Google+ circles an author is in. The presence or absence of business information is one of the most crucial local SEO ranking factors. Use schema on your site. Moz started as an SEO consulting company in 2004 and now helps local businesses with citation consistently with Moz Local. 91. I think the biggest difference that accounts for this is Moz’s use of 50 web results per query, compared to my use of 10. Statisticians typically talk in 95% or 99% confidence ranges (though note that a 95% confidence interval is still wrong one time in 20). The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. On-page SEO tips for 2022. Sprint ranked in local packs in about 1/3 of available markets, AT&T and T-Mobile ranked in just under 30%, and Verizon ranked in roughly 20%. David Mihm from Moz said the biggest takeaways he noticed were: (1) Behavioral signals such as click […] Barry Schwartz on October 14, 2014 at 8:45 am | Reading time: 1 minuteModel factors: Domain authority doesn’t just look at link counts, Moz added Spam Score and complex distributions of links based on quality and traffic, along with a bevy of other factors. S. It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. I was honored to be selected as a contributor again this year, along with a distinguished group of. 1. After Page Authority, a URL's. Moz Local Raise your local SEO visibility with complete local SEO management. Forming new cross-sales partnerships with fellow businesses. 3% of URLs by that metric, we can compare what ranking difference is associated with being in the top 36. 1. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. Moz Local Raise your local SEO visibility with complete local SEO management. Related: Google Ranking Factors. An exclusive interview with Moz Local details improvements that are coming in June 2019. Rankings will vary every 10 feet. 3. 20% of all Google searches done on mobile are now voice searches. Negative and positive reviews in Google, Yelp, or Bing. Your industry may include niche review opportunities on platforms. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! Define local SEO, and determine if a business is eligible. Serpstat’s Local SEO tool allows you to manage your business presence and reputation in numerous local directories from a single interface in a matter of minutes. Proper category associations Proper category associations are important enough to be ranked #1 in the survey. 3. txt. Moz Local Raise your local SEO visibility with complete local SEO management. Converse with customers everywhere, with extra kindness. The shortcoming of this approach is that 1–4 are often hit or miss. Factors 1-47: Statistical Spearman Correlation -0. $ 20 /mo. David co-founded GetListed. Metric #1: SERP CTR After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. It provides a thorough explanation of the most important ranking factors listed in that survey. There's a new ranking factor in town: Core Web Vitals. It’s not 160 characters or whatever– 100, 200, 20, or whatever. The latter listed social signals as a ranking factor, an assertion that inspired a debate in our article’s comments. As I mentioned above, this list of ranking factors is based on a mix of TikTok-confirmed features as well as unofficial sources and general social media practices. The average number of +1s and Google+ shares the author’s content receives. Use your research to craft your message. Serpstat Local SEO. 87. According to the 2020 findings, GMB and reviews are the variables that have grown the most in. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. This year's survey allowed for a higher level of response granularity as it allowed contributors to rank all 149 possible factors that could impact search results. What it doesn't do, though, is it does not say there is a specific way to do SEO for RankBrain itself. Reviews account for around 15. 4. The findings are based on the responses of roughly 1,400 local marketers, segmented by. While Moz. Moz Pro. We've seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you're done. The location being tracked will also be displayed in your rankings reports as well as on the keyword analysis page: The local rankings feature allows you to enter your desired tracking. Fig. Instead of revising individual pages, fresh websites often add completely new pages over time. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. 5. How to Monitor Search Engine Rankings. Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future - Whiteboard Friday; 9. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. Moz Links API. 9K. That's a 32% increase since the 2017 survey. #6 Behavioral Signals. 1. Scores are Relative (20% might not be bad) Don't presume that getting a 15% or a 20% is always a terrible result. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I interviewed David Pierce, a software engineer for Moz about this update. 2. The ranking factors focus on four core areas of importance (1) Places Page Signals, (2) On-Page Signals, (3) External Local Signals, (4) Link Signals, (5) Review Signals with some attention to (6. Google has been creeping closer to going fully mobile-first for years. That’s a very hard question to answer with a high degree of certainty. Claim your social profiles. Moz collects the data from its sources like Mozscape web index, Mozrank, Moztrust and several other factors. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. Copied!. On-Page SEO: The Beginner's Guide to SEO: Everything you need to get started to optimize your pages. The many goals of this form of promotion can include improving customer. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Make site search simple. Foursquare 6. 016732 Page Authority 20. Discover valuable keyword phrases and topics. Here’s a step-by-step guide to upgrading your local SEO: Create a contact page. 1), the proximity of searcher to the place of business (6. READS. It also offers a free tool to check reviews of Google Business at a glance. Here's how it looks in Moz Analytics: A keyword with a location specified counts against your keyword limit in Moz Analytics just like any other keyword. Aggregated expert opinions on the importance of factors individually and ranking influencers overall (as with 2009's version) Correlation numbers for the factors (on as close to a 1:1 basis comparing data against the question asked to those surveyed)Absolutely perplexed on the ranking factors for Google Maps (hence also the 3-pack in normal search results).